The community team wants to hear from you!
Make your voice heard and share your feedback about the Pinterest Business Community homepage experience.

Verified Merchant Untick Problem

New member


We are already in the Verified Merchant Program for more than 1 year. Nothing has changed on our site, our quality is better than before.
We do not understand why we are entering the approval process again right now. Could this be a Pinterest software bug? Because for no reason, the Merchant Program cancels our approval twice a year. Please help us resolve this issue.

Our website is

Our pinterest account is


1 Kudo
1 Reply
Pinterest Pioneer
Pinterest Pioneer


Hi Welcome to the PBC!

I read your post and I'm sorry your having so much difficulty.

While I can't give you an exact reason for this what I can tell you is that there is a lot of evaluation going on right now and a number of members have had the same issue.

I have looked at their websites and provided some suggestions on how to resolve some of the issues that they are experiencing with the VMP - of course everyone is different and many of these accounts have issues where the Merchant Guidelines are concerned. Its clear to me that many accounts are under evaluation right now and I can only summise that Pinterest has decided to start reviewing accounts for potential violations (totally within their right).

For now I would just ensure all is right with your website and to review the Merchant Guidelines before submitting anything.

I hope this helps a little - If I learn anything else I will let you know.



Please Follow Me | Like | Love | Share On Pinterest Thanks!!❤️ -- Lisa
If my answer helped resolve your issue be sure to CLICK ACCEPT AS SOLUTION below
1 Kudo