Happy Friday PBC! This weeks insights are ready to go. 🙂 Halloween is always a big moment on Pinterest, and with trick-or-treating in question, people are getting especially creative about ways to celebrate this year. With so much more time spent at home, searches on Pinterest are taking off for interior Halloween decoration ideas (2x increase in "pastel halloween decorations" and 4x increase in "kitchen halloween decor"). They’re getting together with their nearest and dearest, and where possible are also finding fun ways to layer in Halloween themes to other seasonal and life moments (4x increase in "halloween charcuterie board" and 39% increase in “halloween camping”).
Download the full report below. 👍