Welcome to the PBC, @solangezseven !
Thanks for the tga @PinterestFernanda !
Pinterest is a fabulous venue to promote your online boutique and get more eyes on your products. The very. first step is to create your Pinterest business acc, which I'm assuming you already did.Fill out our. profile information add/claim your website in. your setting area. If you're using Shopify, follow the specific steps shown. Apply for the Verified Merchant Program (not mandatory, but it's a great program).
With this out of the way, it will come to create content (videos and images) that inspire your audience, showcase your products, introduce. new styles and attract your future buyers.
You can use existing images/videos of your products, lifestyle pics and videos showcasing outfits and styling ideas.
Make sure to do your keyword research. This will help you find the words and phrases people are using to search for items and ideas related to your brands and you will use them to create your pins titles and descriptions when posting. Make sure to add your website or product links to all pins where the feature is available.
There are different ways to go about the details to grow your audience on Pinterest, but the starting point is the same: Create your account, connect your website, optimize with keywords, create content that inspires, attracts, and continue serving your audience.
I hope this helps as a starting point.
PS: for pin creation, Pinterest shares some great ideas here.
