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Learn about the recent updates to content creation tooling on Pinterest!

Pinterest API and GA4 Traffic

thehalcyonhive
Pinterest Pioneer
Pinterest Pioneer
‎05-24-2023 04:51 AM

I set up the Pinterest API via GTM Server-side back last November.  I was just looking back at the traffic acquisition report in GA4 and noticed that the day I set up the API on November 9-10, my "Organic Social" and "Direct" in the Default Channel Groups (aka Pinterest traffic) tanked and was replaced with "Unassigned".  This lasted until March 5-6 when "Organic Social" returned, but "Direct" did not. 

Wondering if anyone has experienced this after setting up the API?  Thanks!

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Cali Waege | Pinterest Marketing Strategist at TheHalcyonHive.com
☞ Follow me on PINTEREST

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2 Replies
PinterestSusana
Moderator
Moderator
‎05-25-2023 09:00 AM

Hi @thehalcyonhive, thank you for your question! I've reached out to our team internally to get a bit more information on this. I'll get back to you as soon as I hear back. Thank you for your patience!
 

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blackrain1961
Just visiting
‎05-26-2023 06:25 AM
  • Thank you, looking forward to hearing from you soon
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