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Pinterest API and GA4 Traffic

Pinterest Pioneer
Pinterest Pioneer

I set up the Pinterest API via GTM Server-side back last November.  I was just looking back at the traffic acquisition report in GA4 and noticed that the day I set up the API on November 9-10, my "Organic Social" and "Direct" in the Default Channel Groups (aka Pinterest traffic) tanked and was replaced with "Unassigned".  This lasted until March 5-6 when "Organic Social" returned, but "Direct" did not. 

Wondering if anyone has experienced this after setting up the API?  Thanks!

Cali Waege | Pinterest Marketing Strategist at
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Hi @thehalcyonhive, thank you for your question! I've reached out to our team internally to get a bit more information on this. I'll get back to you as soon as I hear back. Thank you for your patience!

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