I ask because I see the emphasis on idea pins. And I see Pinterest TV.
Video is my primary teaching tool, so Pinterest's shift in focus to video is fine with me. I'm a creator in search of a platform.
But it seems like vertical video is the only kind of video Pinterest supports. And by "supports" I don't mean technically, I mean "practically." I know we can upload horizontal videos up to 15 minutes long.
Being able to upload horizontal videos doesn't mean anything if they're not going to shown to anyone.
I went through all the Pinterest Pioneer profiles. Can you show some examples of successful Pinterest profiles that use horizontal video as the primary, or at least a significant part of their pinning strategy?
I don't want to waste effort posting content in a format that will never succeed on the platform.
Is Pinterest a platform for all video creators, or only vertical video creators?
If it's the former, can you reference some profiles that support that assertion?
Hello @park_road_studios
Thanks for visiting PBC!
Pinterest's images and videos have always been vertical from day 1...we're talking since March 2010.
To fully understand what works today I recommend taking some time to read this https://business.pinterest.com/creators/
Bottom line, you're not going to waste your time with a vertical format because that's what Pinterest wants. I hope that helps.
It's not vertical video I'm asking about. I'm asking about horizontal (16:9).
We are able to upload horizontal videos of up to 15 minutes long: https://help.pinterest.com/en/business/article/video-pins
But is it a waste of effort to do so?
How, if at all, does horizontal video factor into Pinterest's creator roadmap?
@park_road_studios Horizontal is used for ads. Bottom line, focus on vertical for both organic and paid ads.