Please Comment With Your Wishlist Ideas + Thoughts
A topic that has always been front and center here on the PBC is the VMP or Verified Merchant Program. While posts, comments, and threads have not always been the kindest they certainly have been consistent and in some cases educational and intriguing? for everyone who reads them.
A lot has changed since 2015 including the number of people buying and selling online. I should know I participated in the Shopify + Pinterest Program with a business I started in 2014 and I did for a short time sell my products on Pinterest unfortunately I was a little early when it came to owning | operating | selling online and Pinterest was not at that time the right platform for my business so I moved my products to a different platform which was more appropriate and my business is still growing today.
The Verified Merchant Program has become something that everyone wants to participate in but overtime the VMP Guidelines and requirements have become harder for businesses to meet making it harder to become Verified on Pinterest. As a PBC Member who responds to posts about the Verified Merchant Program I have considered things that could be changed or added to make the VMP Guidelines + Verification Process easier for businesses who are looking to get verified.
What's on your Verified Merchant Program Wishlist?
I would love to hear your what you would add to your VMP Wishlist 🛍
Please Comment Below See What I Have Added 👇
There are many things I would add but the three points below are the first things that come to mind.
My Verified Merchant Program Wishlist 🛍
@bodymindmood great topic!
I agree with you and would love to see more specific details when an application is denied. I understand Pinterest gets a TON of VMP applications and it may be difficult for them to respond with specific details with each application that gets rejected, but it would be a huge help.
One example I've seen recently was for "Reason - Merchant's domain is incomplete" and the recommendation they gave is to "ensure that your domain is complete without missing products, images, or text". Just wondering what are the missing products, images, and text Pinterest is looking for? Because to me, the clients website had everything required.
@terezatoledo we were just talking about this! 🙂
Missing Products, images and the like are definitely items that need to have an explanation - I think its alot to ask people to go back to their website | profile et al. and 'fix' something without an explanation at all or an explanation that offers no real explanation at all. In responding to posts I have gone and looked at at people's websites and found nothing wrong or out of line with the Guidelines.
Most recently (2 days ago) I discovered here on the PBC that the Guidelines have been updated but not updated on Pinterest Help - if I understood correctly applicants now have to have had a Pinterest Business Account for at least 3 months and their business has to have been active for at least 9 months.
I have to wonder if there are more updates happening then have been added to the Guidelines on Pinterest Help it would definitely explain a lot.
I was really glad I got that verified.
I'm trying to help a business to get this working for over a year and still don't have clear guidance. I don't want to sound negative, however the reasons given to why the VMP is denied aren't quite clear. We keep trying to interpret them and take action, just to hit another no.
I feel exactly the same way @bodymindmood .
When I first started responding to post here on the PBC about the program it was tough but reaching back to what I did when I was approved through Shopify a lot of it came down to the following things:
I had to insert certain language to my website policies that Pinterest required in order to be approved so I did and I was approved. At that time there was contact with those who were doing the approval and there were no catalogs or installing code et al it was automated well as automated as it could be for 2016 please also remember keywords werent a thing and hashtags were still being used it was still new to selling online.