Some of our fav video creation tools for Pinterest Video Pins and Idea Pins

Pinterest Pioneer
Pinterest Pioneer

📹Video is becoming more and more important on Pinterest. From Video Pins to Idea Pins, creating video is essential. 

A question we hear fairly often is: 

            What do I use to create video pins when I am new to making videos?

The expectation is that we would have a favorite video creation tool to share. But the reality is that your favorite video tool is going to depend on a lot of factors, including:

  • cost
  • time
  • familiarity with video editing
  • what programs you use for your static image creations

Here's a breakdown of some video creation tools you might find useful!




  • Everything the free version has, plus: 
  • 100+ million stock photos, videos, etc
  • Up to 100 Brand Kits
  • Background remover
  • Resize Designs
  • Create your own templates
  • 100GB of cloud storage
  • Schedule social media content to 8 platforms




  • cloud Storage Hub (1GB)
  • download images (JPEG, PNG)
  • add and trim video
  • library of Top Tier fonts
  • primo effects, templates and touch up tools


  • everything in Basic plus–>
  • cloud Storage Hub (unlimited)
  • download images (JPEG, PNG or PDF)
  • instantly reformat to multiple sizes with smart resize
  • one-click background remover
  • keep brand colors, fonts and logos in brand kit (1 kit)
  • animate one or all elements of your design
  • premium stock photo library
  • priority email support
  • upload your own fonts


  • everything in Pro plus–>
  • keep brand colors, fonts and logos in brand kit (multiple brand kits)
  • manage files with searchable tags
  • real-time co-editing
  • folder sharing
  • feedback in editor with commenting
  • seat and permissions management




  • 5GB/week
  • unlimited bandwidth (subject to fair use)
  • 4K & HDR support
  • no ads before, after, or on your video
  • video creation
  • player customization
  • privacy controls
  • unlimited screen and webcam recording
  • create and publish unlimited videos
  • customizable video templates
  • embed anywhere
  • customize video player
  • custom end screens
  • playback speed control
  • video trimming
  • publish natively to Facebook, YouTube, LinkedIn, Twitter, Pinterest and Shopify
  • video file transfer


  • 20GB/week
  • everything in Plus +
  • review and approval
  • private team projects
  • customizable Showcase sites
  • unlimited stock photos, videos, and licensed music
  • add your logo
  • add video chapters
  • playback speed control
  • third-party player support
  • customize colors & components


  • No weekly limits
  • Everything in Pro +
  • Video creation with custom branding
  • Player calls-to-action
  • Lead generation
  • Showcase SEO
  • Google Analytics


Are you creating Video Pins or Idea Pins on Pinterest? What's your favorite tool to use?

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5 Replies
Pinterest Pioneer
Pinterest Pioneer

@simplepinmedia Hi there

For Video Pins I prefer to use Vimeo (if I am being honest) but I also like using the Pinterest App.

For me it depends on my topic.


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1 Kudo
Pinterest Pioneer
Pinterest Pioneer

Thanks @simplepinmedia - this is a great list, thanks for taking the to list features and benefits. The Adobe Creative Suite is another for the designers out there. My wife and our designers tell me they have never used the video creation and editing, however. For me me, and people like me with limited skills and patience, I quickly fell in love with CapCut app - it is free and as far as I can tell has everything you need! Have you tried? 

Idea Chíc makes sweet. classic, chíc social stationery and gifts
2 Kudos
Just visiting

I usually adjust colors on my videos using A Color Story app, and recently  started using InShot to edit my video clips. But I prefer to finish everything up right within the Pinterest mobile app.

I like that I can save drafts for posting later, and I also like giving my Idea Pins their own "look" via the Pinterest app, instead of having them look like a repost from another platform. I tend to post slightly different content, too. 

Does anyone know whether drafts will sync between the Pinterest mobile app and the desktop app?

As of now it doesn't seem to be the case. If they would, I'd probably continue to use the mobile app for putting videos together some of the time, and the desktop for writing the descriptions/doing some of the editing. 

2 Kudos
Pinterest Pioneer
Pinterest Pioneer

@ideachicretail No, I haven't tried that app. There are so many to choose from! 

We definitely like Adobe as well! 

Thanks for adding your thoughts. 


0 Kudos
Pinterest Pioneer
Pinterest Pioneer

@lizlangley That' a great idea - adjusting your content look with the Pinterest app to add sudtle differences. I'll have to try that. 

Unfortunately, your draft on one device does not sync with your other device. All drafts saved on a device are only on *that device. 

I agree that it would be easier as a creator! 

Thanks for adding your thoughts! 


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