Search
cancel
Showing results for 
Search instead for 
Did you mean: 
It's just not the same without you
Join the Pinterest Business Community to find out what other users are discussing and creating.

[Please add a comment] Are you running holiday ads & if so what are your goals?

heatherfarrisco
Pinterest Pioneer
Pinterest Pioneer

Hi Advertisers, I wanted to pop in a start a conversation around holiday advertising & see what everyone else is up to.

Let's start a thread around holiday advertising and what your goals are. Perhaps you want sales? Maybe you just want to launch your brand and get awareness?

Answer this question in the comments:

Are you running holiday ads & if so what are your goals and what campaigns are you running to support those goals?

I'll add a comment below and give some insights into what some of our clients are doing with their ads this holiday season.

 

Heather, Pinterest Strategist
Filming Weekly Pinterest Videos on YouTube, HeatherFarris.com
1 Kudo
1 Reply
heatherfarrisco
Pinterest Pioneer
Pinterest Pioneer

Our clients vary on what their goals are for their holiday ads. We have one really large brand that is just wanting traffic knowing that 2% of their traffic converts to sales. So our goal for their campaigns is to optimize for pin clicks.

Most of our other clients are running conversion campaigns with the goal of ROAS/sales.

We do have one client launching a brand new product line with the goal of sales knowing that there may need to be tweaks to the landing pages for conversions since it is a new product.

What are your goals & what kind of campaigns are you running to support those?

Heather, Pinterest Strategist
Filming Weekly Pinterest Videos on YouTube, HeatherFarris.com
1 Kudo