Even though many families spent days on end together over the past year, as summer approaches, Pinners are opening the door to more quality time with their loved ones. This week, we’ve rounded up searches that focus on the family.
People on Pinterest are making sure their children get plenty of fresh air (75% increase in "outdoor playset makeover") and exercise (160% increase in "baseball goodie bags for players"). They’re also planning parties for kids (130% increase in "outside birthday party ideas for kids") and pets (65% increase in "puppy first birthday party") alike.
Pinterest-driven conversions are up in many categories including retail (110% increase in checkouts for party supply kits) and CPG (30% increase in checkouts for pet nail tools).
