Hey guys! I've been running ads in Australia for a home building course. We're doing lead gen with a small $17 offer on the thank you page. The ads are getting really great KPIs for the CPC and CPM but the lead costs are around $14-16 AU per lead. My client is thinking that interest ads aren't going to work for her after 8 months of trying.
She said she's getting way better lead costs with google and facebook ads.
When I advertise in the US the leads usually run between $3-5.
I notice that I can only get the audience to 1.5-2 million using keywords and interests. I heard Australia has about 8-9 million users, but it seems I can't expand the audience in the home space.
Does anyone here have experience running ads in Australia? Wondering if the lead cost is normal or could be better?
Hi glad you made it to the PBC!
This is definitely a question for Pinterest Ads Support.
While I do use Pinterest Ads I don't advertise in Australia so I can't speak directly to your question and I don't want to give you the wrong information.
I hope that Support will be able to assist you.