The Pinterest Trends tool is available to businesses in US, UK, and Canada who want to learn what topics Pinterest users are the most excited about on Pinterest.
You will quickly see when Pinners start searching a plethora of topics what content is popular on Pinterest. Naturally you want to use these insights to create timely and relevant content.
As you type keywords or search terms into the search bar, you’ll see a list of suggested terms, which are real searches that appear on Pinterest. The search bar shows common and trending search terms that are relevant to the topic you’ve entered. Pinterest Trends allows marketers to understand the behavior of their audience.
What’s more, the Pinterest Trends tool lets you compare multiple keywords by entering up to four terms in the search bar at the same time. The tool will compare the popularity of the keywords you’ve entered over the past 12 months and show you the comparisons in a graph. It’s a way for marketers to better understand how consumers discover and research products and services throughout their buying journey so that you can create the right content at the right time.
You can also use these insights to formulate your ad campaigns. Knowing the best time of the year to launch your campaign will help you maximize the performance of your content.
Pinterest Marketing Expert Actionable Tips for Using Pinterest Trends Tool
1. Planning your monthly content
Use the results to create your content calendar. Publish your pins on Pinterest as soon as they start peaking so you reach your target audience in the beginning of their journey.
For example, let’s say you’re a skin care brand and you’re wondering when the best time is to create content on retinol. Notice how it peaks on March 10th and slowly dips all the way to the summer months. This makes absolute sense because retinol makes your skin more sensitive to UV rays and sunlight decreases the efficacy of the product.
2. Market intelligence
Determine what your products and services you can offer that will meet the needs of your target audience throughout their customer journey.
3. Identifying your keywords
A lot of people don't realize that the GUIDED SEARCH TOOL is back. That's important to know because it's a better way to use what keywords to leverage versus the keywords shown in the trends tool. This is especially important when optimizing your board titles because you don't want them too long. Three words is the maximum or it will be hard to get your boards to rank high. You want to get found first don't you?
I hope that helps! Let me know if you have any questions. Thank you!