We are an agency running ads for clients that launch crowdfunding projects (i.e. Kickstarter). These campaigns are typically live for 3-4 weeks, so our ads need to convert quickly. I recently started testing out Pinterest as a new marketing channel, but everything I'm reading says Pinterest is a long game and suggests it won't work for this kind of quick turnaround. Do I have any chance to making this work for my clients? Would love some tips if anyone has success with this type of marketing on this platform.
Pinterest Ads typically needs 14-21 days to even optimize so you have read correctly you’re usually not going to see such a turnaround. For longer-term kickstarters this platform may work better. I think it also depends on the product and audience.
Heather, Pinterest Strategist Filming Weekly Pinterest Videos on YouTube, HeatherFarris.com
Thanks so much. That's what I was thinking. I have been testing anyway and I'm now seeing conversions (it's been about 7 days) with my custom list on a consideration ad. Looking forward to testing this more.