Happy Friday, PBC! It's our favorite time of the week -- Friday trends! Summer is now truly over. On Pinterest, people are ready to fully immerse themselves in a world filled with pumpkin spice and apple cider, as well as colorful sugar skulls for the Day of the Dead. This week, we’ve collected searches around the theme of Fall wafts in.
35% increase in "indigenous art"
80% increase in "sugar skull decor"
175% increase in "apple cider donut cake"
45% increase in "coffee lover quotes"
65% increase in "kitchen spice rack ideas"
155% increase in "cinnamon spice hair color "
Pinterest-driven conversions are up in many categories, including retail (45% increase in checkouts for espresso machines), CPG (20% increase in checkouts for nail art kits and accessories) and food and beverage (105% increase in checkouts for pastries and scones).