Been an advertiser on Pinterest for 5+ years now...
Do you set your Ads Manager to 30-30-30?
What are the pros and cons of each...thanks for your feedback!
Great question because most people don't know this. Absolutely you should use 30-30-30. That's because it gives you a high likelihood for the most conversion.
Why would we want to give attribution to a View, which is basically just an impression- so there is little to now way to tell if a person converted from a pin without a click or at least an Engagement.
Seem like more of a 'vanity metric' which makes you want to spend more after seeing such a lower CPA with the 30/30/30 stat as opposed to 30/30/7 or 30/30/1
We use Wicked Reports to verify via 1st party tracking and the difference between their data and Pinterest 30/30/30 is drastic
I heard that Pinterest was working with WR to track View data but the project got dropped
Any background as to why?