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What is the Optimal Conversion Setting to Use?

lizzyjamesinc
New member

Greetings,

Been an advertiser on Pinterest for 5+ years now...

Question is:

Do you set your Ads Manager to 30-30-30?

or 30-30-1?

What are the pros and cons of each...thanks for your feedback!

- LizzyJames

 

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pinterestmarketingexpert
Posts regularly

Great question because most people don't know this. Absolutely you should use 30-30-30. That's because it gives you a high likelihood for the most conversion. 

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lizzyjamesinc
New member

Why would we want to give attribution to a View, which is basically just an impression- so there is little to now way to tell if a person converted from a pin without a click or at least an Engagement.

Seem like more of a 'vanity metric' which makes you want to spend more after seeing such a lower CPA with the 30/30/30 stat as opposed to 30/30/7 or 30/30/1

We use Wicked Reports to verify via 1st party tracking and the difference between their data and Pinterest 30/30/30 is drastic

I heard that Pinterest was working with WR to track View data but the project got dropped

Any background as to why?

Thanks!

 

 

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