We hear you in the PBC! As a small business owner, you always look for new ways to reach potential customers and drive traffic to your website. Whether you monetize your website with sponsored ads, affiliate links, services, or products, you need traffic. With over 400 million users worldwide, Pinterest can be an excellent platform for achieving these goals. One of the best ways to make the most out of Pinterest is by leveraging its trending topics and keywords to create relevant and engaging content.
In this blog post, I will cover how to use the Pinterest Trends tool, Audience Insights, and Pinterest Predicts to identify trending topics, understand your target audience, and ultimately drive traffic to your website.
- Using Pinterest Trends to research popular topics and keywords: One way to find trending topics on Pinterest is by using the Pinterest Trends tool. You can research topics that are currently popular in your niche and see how search volume changes over time. For instance, suppose you run a skincare business. In that case, you can use Pinterest Trends to identify rising searches for "clean beauty" and create content around it. For example, you can create blog posts or infographics on how your clean beauty products work and why they are a great choice for skincare enthusiasts.
- Where to find the Trends tool: Go to your account > Click on the Analytics drop-down menu > Click on Trends
- Using Audience Insights to understand your target audience: Audience Insights is an excellent tool to understand your potential customers' interest on Pinterest. You can identify their search and save behaviors and use them to create content that resonates with them. Suppose you sell sustainable fashion products. In that case, you can use Audience Insights to identify your target audience's interest in "upcycled fashion." You can create Pins showcasing your upcycled fashion products and share content on how your brand contributes to a more sustainable future.
- Where to find Audience Insights: Go to your account > Click on the Analytics drop-down menu > Click on Audience Insights
- Using Pinterest Predicts to stay up-to-date on the latest trends: Pinterest Predicts is a weekly trend report highlighting emerging topics and keywords on the platform. You can use this report to stay up-to-date on the latest trends and capitalize on seasonal events like Valentine's Day, Christmas, or Black Friday. Suppose you run a stationery business. In that case, you can leverage Pinterest Predicts to identify a surge in searches for "digital journaling" and create Pins showcasing your digital journaling products. You can also create blog posts or videos sharing digital journaling tips and how to use your products.
- Where to find Pinterest Predicts Weekly Trend Report: Register with your Pinterest Business account > Go to the Pinterest Business Community > Click on the Advertisers drop-down menu > Click on Business Conversations > Navigate to the weekly article posted by @PinterestJoan ‘What People on Pinterest are Searching for This Week.’
Alright, my fellow Pinterest enthusiasts, it's time to wrap it up. Using Pinterest Trends, Audience Insights, and Pinterest Predicts, you can become the Sherlock Holmes of Pinterest, identifying trending topics and keywords your audience can't resist. Use these insights to create content that speaks to your target audience and shows them you understand their needs.
Don’t forget incorporating your products seamlessly into your Pins and blog posts can drive more traffic to your website and ultimately lead to more sales. Remember that Pinterest is a visual platform, so ensure that your Pins are eye-catching to stop the scroll with compelling text overlay to entice users to click.
So what are you waiting for? It's time to take action and start using these tools to create a Pinterest strategy that will make your competition green with envy. Happy pinning!
I hope this helps! 🤓📌
