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Pins from posts with multiple recipes

teawithmum
Just visiting

Hi All,

I thought I would ask here because I know there will be fingers pointed elsewhere.

It was suggested in a podcast that multiple recipe pins do really well. So, I published a post with 3 recipes in it. I have tasty pins and WP Recipe Maker. I pinned the pin for each recipe from the post (pin set in WP Recipe Maker.)

I also have rich pins.

For the first pin/recipe all is well. For the other two pins, the recipe that shows in Pinterest (title and ingredients) is the first recipe. So basically, I have 2 pins where the image says "Rhineland potato salad" and the text on the pin says "Bavarian potato salad". The pins with images for all three also pull the rich pin info for the first recipe (and not the text set in Tasty pins).

Have any of you experienced this? Can you think of a solution? Is it even worth setting a description on a recipe in if Pinterest is just going to pull the ingredients (as a rich pin)?

Thank you!

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PinterestGabby
Community Manager
Community Manager

Hellooo @teawithmum! Welcome to the PBC. Let me noodle on this a bit with our team and I'll follow-up. In the meantime, tagging @owlbbaking who I know has worked with Rich Pins before. She might have some pointers to share with you! 

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owlbbaking
Loves to help

Thanks for the tag @PinterestGabby ! 😄

 

Hi there @teawithmum ! That's interesting to hear - can I ask which podcast recommended posting multiple recipe cards on one page? Just curious really. 

I have tried this approach on a couple of posts (with user intent in mind, a long time ago) and I just checked back at my old pins to compare. For all of those pins, Rich pins pulls the data for the first recipe card only, which aligns with what you're experiencing. It seems that everything is working accordingly. 

Taking a step back, I'm not sure how multiple recipes under one URL would be beneficial. I think for Pinterest and even Google for that matter, the API/algorithm would always pull the first recipe because that's how it recognizes the structure of the post.

Not to side step too far, but I know that Google would likely not rank your post because it would be thrown off by how to rank the keywords. I imagine there are some backend components behind Pinterest that work similarly.

There is a whole separate set of data structure that is housed under the recipe card to tell Pinterest/Google what the post is about. Having multiples would be confusing to the platforms. Either way, if Pinterest pulls in that rich pin data and it would (and should) always rank you on the first recipe.

That said, if you wanted to post multiple recipes and have it pipe in a certain way, I don't know if there's a fix for this. You could try reaching out to WPTasty for assistance. I would continue to set a description on the recipe because that's where Pinterest pulls keywords from to help rank your content. You should be able to set that part up so it does so automatically in Tasty Pins. 

Let me know if that makes sense and I hope that helps!!! 🙂

All the best- 

 

 

Thanks!!
Liz

? https://owlbbaking.com
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PinterestGabby
Community Manager
Community Manager

@owlbbaking why are you so great?! Seriously, what would we do without you! #swoon

 

@teawithmum I got some more info from our support team on this: "Rich Pins are automated via our crawler and dependent on what's placed on your site. It sounds like you're only seeing one set of recipes and not all of them, which would crowd the Pin with lots of info." LMK if you need any further clarification and I can check back with the team. 🙂 

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owlbbaking
Loves to help

@PinterestGabby 🤗 💕

Thanks!!
Liz

? https://owlbbaking.com
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