Yesterday I had an online meeting with Megan (SMB Partner Solutions) and I would love to share my experience with you!
I really appreciate that Pinterest cares about their users and they organized this meeting for helping me how to run more successful ads.
Megan was super friendly, she explained everything smoothly with patience. I saw that there were certain mistakes with my budgeting and bidding strategy. She gave me her advices how to set up an ad on Pinterest in order to gain more sales. I am mentioning some of these advices with you, which I am sure that will help:
- You should design specific pins for running ads. It is better if you put some text overlay on it but you shouldn't cover the main product.
- Be careful while targeting and budgeting. You should narrow your audience if you want to gain sales with this ad. -- Try to add related keywords as possible. Your daily budget and lifetime budget have to be balanced.
- Pick up 2-4 pins for each campaign if you want your ad drive more link clicks to your website.
I again want to deliver my thanks to Megan and Team Pinterest with their time and help!