Hello! The purpose of this article is to provide answers to frequently asked questions regarding the Verified Merchant Program. This information has been provided by @PinterestBrad on the VMP team at Pinterest.
As a verified merchant, you’ll:
You can create/edit/feature products groups by navigating to Ads > Catalogs > Products Clicking the star allows you to feature up to 8 product groups on the Shop Tab.
The primary reason is to know how often specific products from your Catalog are being viewed, placed in the cart, and purchased. This can help inform the business on:
Including product_id within the events (PageVisits, AddToCart, and Checkout) will allow you to utilize the Conversion Insight tool to make informed decisions.
As of Q3 2020, the VMP Program is only open to businesses located in the US. We have plans to expand to businesses in other countries in the future and will be sure to keep businesses informed when we have expansion updates to share.
In the meantime, you can take advantage of the following features available in international markets:
We hope these answers were helpful. Please rate the article if it helped you!