Pinterest does not support external website links within Idea Pins. Idea Pins are designed to help you tell your full story on Pinterest, with multiple pages of video, images, and text in a single Pin. This format was designed to give creators like you everything you need to bring an idea to life entirely on the Pinterest platform without the need for external links. This new immersive, action-oriented format is something Pinners love, which translates into better engagement and growth from your on-platform audience. Be sure to check out our Idea Pins best practices for more info.
On Pinterest, we've worked to build a visual search platform that makes it easy for users to discover your content without using hashtags. For more information, be sure to check out our Community guidelines. Hope that helps and let us know if there's anything else we can assist you with. 🙂
The best thing you can do is continue to follow our best practices. To get inspired for what content is trending on Pinterest, visit trends.pinterest.com, and check out our recent post about the Pinterest Trends tool. If you have specific questions or concerns about your account, please reach out to our support team and they'll be able to assist you.
Update 8/25/2020 - Board categories have been deprecated as a feature and are no longer available.
Video is growing on Pinterest with views of organic video Pins up 240% year over year—particularly driven by food, beauty, DIY, entertainment, and home decor. We encourage creators to create video content (either video Pins or video in Idea Pins).The more your content is engaged with on Pinterest, the more it will be surfaced for millions of others to discover.
A fresh/unique Pin is new content published directly to Pinterest. Ideally, fresh Pins are new ideas you’re bringing to Pinners. While you can create new images for your existing content, we recommend publishing new ideas with new images, titles, and descriptions to provide Pinners with the best possible experience. Providing value to Pinners is the best way to improve your performance over time.
Archiving boards with old Pins will not have any impact on the performance of your other Pins. The archive Pins will simply not receive any distribution.
Pinterest encourages creators to publish new, original content on a regular basis as the best way to build an audience on Pinterest. We encourage new publishing over saving others' or your own already-pinned content. Pinners come to our platform to find new ideas and as we continue to update our service, we'll prioritize new original content published by creators over saves.