Drumroll, please… we’re excited to announce that Idea Pins are now available to all creators! This new format is made for native creation -- you can publish content and grow your engaged audience right on Pinterest.
Formerly known as Story Pins, this multi-page format has even more eye-catching features like video editing, music and stickers to bring your ideas to life. In addition to all these great new publishing tools, we’re also announcing new ways for you to grow your community through following streams. People on Pinterest will now be able to see your Idea Pins right at the top of their home feed from the creators they follow. Be sure to read all about the exciting new announcement and what else we’re rolling out in our Newsroom.
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Why are they called Idea Pins and not Story Pins?
Idea Pins get at what makes Pinterest special, ideas and inspiration. Idea Pins enables us to fully own the ambition to inspire. Unlike other platforms that use Stories, Idea Pins do not disappear after 24 hours, and this name change helps to make that more clear.
What are the new features to Idea Pins?
You now have access to an exciting suite of publishing tools for Idea Pins including...
Video recording and editing 📄
Voice over recording so you can add your own personal voice 🎙
Music selection 🎹
Ghost mode transition tools 👻
Detail pages for instructions or ingredients 📝
Interactive elements like people tagging and stickers 🎫
Multi-draft save so you can create and publish more ideas 💡
Export options to share content beyond Pinterest ⏬
Topic tagging, a feature that helps connect content to relevant interests 🏷
When will Idea Pins be available in other markets?
Right now, Idea Pins are available in the following markets:
US, Canada (CA), Australia (AU), United Kingdom (UK), Germany (DE), Switzerland (CH), Austria (AT), France (FR), Ireland (IE), New Zealand (NZ), Sweden (SE), Spain (ES), Italy (IT), Brazil (BR), Argentina (AR), Mexico (MX), Chile (CL), Colombia (CO), Peru (PE), Japan (JP), India (IN), Indonesia (ID).
Stay tuned as we release Idea Pins to other markets around the world later this year! 🌏
Are there any best practices to creating Idea Pins?
Yes! Here’s an example of a great Idea Pin and why it’s a best-in-class example.
✅ Stunning imagery
✅ Engaging text -- invites other Pinners to partake and participate
✅ Informative -- not only provides visuals of the location, but also shares reasons others would want to visit/things to do while you're there