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How do I choose my campaign objective type?

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How do I choose my campaign objective type?

It depends on what the goal is for your business. For example, are you wanting to drive more traffic or do you want to generate brand awareness?

Here are a couple of examples:

Traffic Campaigns: Choose this campaign type if your goal is to drive traffic to your website. Your Cost Per Click (CPC) bid is the amount you're willing to pay per click to show your Pin to a specific audience based on the terms you're targeting. The CPC for different terms is going to vary based on the audience and the terms you're targeting.

Awareness Campaigns: Choose this campaign type if your goal is reached. Your Cost Per Thousand Impressions (CPM) bid is the amount you're willing to pay for every 1,000 impressions on Pinterest.

For more information on campaign objectives, please review this Help Center article. 

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‎05-06-2020 08:39 PM
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