Hi, welcome to our guide to getting the most from our newest Pin format, Story Pins. We hope this will help serve as a guide to creating best in class Story Pin content. By educating yourself on these best practices you have a greater chance of successfully growing your audience on Pinterest while offering inspiration to Pinners. You can request access to Story Pins here.
Story Pins are a new type of Pin that unlock everything that’s great about creating on Pinterest. Use up to 20 pages of videos, images, custom fonts, formats, and colors to bring your ideas to life.
More room to shine. With Story Pins, you’re not limited to a single image or video. Story Pins have multiple pages—you can use up to 20 to tell your story!
Flexible creative tools. Get creative with a mix of short videos, full-bleed images, custom fonts, colors, easy-to-build lists, and customizable text overlays. Mix and match different media types to illustrate your ideas.
Better reach. New topic tagging offers improved audience targeting for Story Pins, helping you reach people looking for your ideas, faster.
Check out our Help Center article: Create Story Pins
Higher quality Story Pins inspire more, improving your engagement and reach. Follow these best practices to create beautiful, high-performing Story Pins.
1) Use multiple pages to tell the full story
With Story Pins, you’re not limited to a single image or video. Story Pins give you up to 20 pages to communicate your ideas.
2) Stand out with videos
Story Pins support both videos and video covers to help bring inspiration to life.
3) Choose high-quality media
Pinterest is a visual platform, help yourself stand out by using videos and images that are visually interesting, clearly composed, and compelling.
4) Get creative!
Create visual interest by mixing media—you can use multiple short videos (2-20 seconds each) and full-bleed or split-screen images in each story.
5) Make your Story Pin actionable
Story Pins are meant to be actionable. A Story Pin should be an idea you can “do” without seeking further information.
6) And inspiring…
Best-in-class creative on Pinterest is actionable and inspirational.
7) Optimize for discovery
The copy in your Story Pin provides users important information and context they need. Your copy also provides Pinterest with information to index your Pin in search, related Pins, and home feed.
8 ) Tag topics to reach new audiences
Story Pins feature powerful new tagging options that help ensure your Story Pin is shown to more of the right people.
9) Engage your audience
This new immersive, action-oriented format is something our Pinners love which translates into better engagement and growth from your on-platform audience.
10) Measure success and optimize performance
Leverage our analytics tools to help you make even better Story Pins:
Story Pins updates: