What's holding you back from running ads on Pinterest?

[thehalcyonhive]

I've been running ads for clients on Pinterest for a few years now and let me tell you, it was definitely intimidating when I got started!  I am constantly learning new things still.  As we know, things continue to evolve on the platform but Pinterest offers a lot of support to people wanting to get started running ad campaigns.  So don't let the unknown hold you back. ☺️

Tell me, have you run ads on Pinterest in the past?  If so how did they do?  Would you do anything different this time?  Or, are you considering running a campaign but have no idea where to start?

Let's use this thread as a place share our experiences and offer others some tips for running their own successful campaigns.  📌

[bodymindmood]

@qaisershopify 

I think you have to not be running ads in order to submit your feed and become verified.

Lisa

[bodymindmood]

@Deelitefulphotography 

Welcome to the PBC!

I think it depends on what you want to do or achieve for your business.

Lisa

[rosaliahome]

hi everyone, I'm Thuy, I'm new with Pinterest ads, would like to create my first campaign but looks like I haven't completed the set up, my shopify catalog has not been synced to Pinterest yet. I tried to install but failed, hope to receive advice from you guys. Thanks a bunch!

[healthyfocusonline]

I hope someday I will  be able to do this.

[sharonrachelperfumes]

@thehalcyonhive Thank you for this information. I just finished a small campaign here with a few ads. I just wanted to see what it will do -so I have a lot more views and saves of pins and a lot more people entering my blog however I dont see more sales. I paid about $50-60. How much should I pay next time to see more resolts if I use your method? It never came to mind to do it so I am extremly happy to read what you wrote. 

[thehalcyonhive]

@sharonrachelperfumes how long did you run your ad?  Was it $50-60/day or total?  I generally recommend $25-30/day for a minimum of 4 weeks.  What are your campaign goals?  Are you driving people to specific product pages or a collection?  Do you have a way of getting them on your email list to nurture them if they don't buy right away?  Those are a few things you want to think about. 🙂  Happy Holidays!

[sharonrachelperfumes]

Hey

My goal right now was to 'check the water' so to speak. I paid about $60  total for a few days. I just promoted some pins that point to good blog posts on my site. I have affiliate links on these post ( unfortunatly no sales) . but i did got more traffic to the blog and also here on Pinterest which is a good thing.  

I should try what you said bc I see money bring results. 

Thank you for helping with good ideas. 

[Cedessoicyy]

Hey I was wondering if you had some encouraging & helpful tips for an upcoming creator wanting to run ads? 

[thehalcyonhive]

Hi @Cedessoicyy, Happy New Year!

What are your goals with Pinterest this year?  Are you trying to drive traffic to your website? Grow your email list? Make sales?

You want to make sure you are aligned and set up successfully for your goals before spending any money on ads.  For example, if you want to get people to your website, think about what you want them to do when they get there.  I don't like to pay to just get traffic to my site...I want them to convert as a subscriber, client lead, or customer. This will also help you gauge the success of your campaign (conversion metrics). So make sure your website is optimized for that.  Also, make sure you have all your tracking tags in place.  i.e. Pinterest base code, sign up event, add to cart event, checkout event, etc.

This is a great place to start.  Once that's all in place, you can set up your campaign.  You will likely want to start with a Consideration campaign targeted to interests and keywords (cold audience).  Keep all other targeting broad (age, location, device,etc.).  I'd recommend starting around $20-30/day and run it for a minimum of 4 weeks. Create 4-5 pins so you can see how different designs perform.  Test out different call-to-actions on them and use the keywords/interests you are targeting in the pin title and description.   

Good luck!  Let us know how it goes once it's up and running!

[dewberrystars]

its expensive though