Outbound link traffic from the website and Pinterest is not matching up

[stylesatlife]

Hi, people..

My website organic social traffic and pinterest outbound links are not matching with each other? outbound links showing 9K daily, but my organic GA4 analytics data shows just 3.3k Only.. what is the right data to consider pinterest traffic? Please help..thanking you for your time. @PinterestGabby 

[PinterestFernanda · Accepted solution]

Hi @stylesatlife, thank you for your question! 🙂 

For better results within 3rd party software programs, I would recommend the usage of third party tracking measures such as UTM parameters and dynamic tracking parameters. Third-party tracking can help you track your Pinterest activity and ads performance via other platforms. For example, you can track Pin clicks with third-party URLs, like Google DoubleClick Campaign Manager (DCM) or Kenshoo, to verify campaign delivery and gather reporting data.

More about third party tracking can be found on the following Help Center article. 

Let me know if I can help you any further!