Managing Multiple Brands on Pinterest - Best Practices

[07xsznypqp8wiccwa2jfdjipr1fuif]

Hello fellow Pinterest Business Community members,

I'm an ad campaign manager for a US based LLC that operates multiple online stores, brands, and product lines. We're excited to tap into the potential of Pinterest advertising to expand our reach and engage our target audience.

We're seeking advice on the best way to set up and manage our Pinterest accounts for each of our distinct brands. Our goal is to maintain a unique presence for each brand on the platform, and we're considering the following options:

1. Utilizing this existing account to manage the ads for all other brand accounts, or
2. Creating a separate Pinterest account for each brand and then linking them together.

Is there any benefit to having a "master account"?

I'm hoping someone here has been in a similar situation before and can lend me some insights.

Thanks in advance!

[PinterestFernanda]

Hi @07xsznypqp8wiccwa2jfdjipr1fuif, welcome to the PBC! 🙂 

If you decide to create an account for each brand you're managing, the Business Access feature we have, will be a great help with managing all of the accounts at once.
This feature lets you access the business side of the account and some organic parts as well. You'll have control over who and what your employees and partners can see and access.

You can also have Profile permissions that allow you to work on your clients profiles boars and Pins. More about Business Access here. And for Profile Permissions you can take a look at this Help Center article here. 
 
I hope this helps. Let us know if we can help any further!