I lost my Verified Merchant Status on Pinterest. There are two errors including "Checkout Conversion Event Implemented" and "Checkout Currency Passed Back." I've read over the directions more than a few times, but am unable to figure out how to not only input the HTML Code, but customize it to my website. Plus, I'm not sure why this is a necessary requirement to keep Verification. My next step is to look for instructional videos online to walk me through the process.
To be included in the VMP, please make sure your conversion data has sent the following in the last 30 days:
At least one page visit event
At least one add to cart event
At least one checkout event
Checkout events have currency
This error usually happens when the Pinterest Tag is not detecting the Checkout events. Since you're using the Shopify + Pinterest app, there shouldn't be an issue with your Pinterest Tag.
If you're having sales and it's not showing up on your Ads > Conversions page. I would recommend reinstalling the Shopify + Pinterest app to make sure that the Pinterest Tag is reimplemented. You can do that by doing the following:
On Shopify go to Settings > Apps & Sales Channel
Click on "Uninstall" for the Pinterest App
On Pinterest, go to your Profile and click "Edit Profile", this will lead you to the Settings. After that, click on the Security and Logins tab and click the "Revoke Access" on the Pinterest + Shopify App.