Pinterest has started adding the ssp_iabi query string to some links.

[familyhint]

This new parameters made Adsense earnings indeed drop because most of those urls are accessed only once. Adsense treats them as totally new urls and doesn't serve adds on them for at least a few views of the page. Not sure why, but that's how it works.

The real question is why that ssp_iabi parameter is being added in the first place and whether it is indeed being added by Pinterest. I couldn't find any information on this. If someone knows more please let me know.

[PinterestGabby]

Thanks for the question, @familyhint! @PinterestThalyta any insight? 

[PinterestThalyta · Accepted solution]

Hi @familyhint ssp_aibi timestamp query string is used to identify Pinterest iOS in-app browser events. However, as we've been receiving some complains about it, we decided to turn if off.

Apologies for the inconvenience this caused. Please feel free to reach out if you have any questions.