Pinterest API and GA4 Traffic

[thehalcyonhive]

I set up the Pinterest API via GTM Server-side back last November.  I was just looking back at the traffic acquisition report in GA4 and noticed that the day I set up the API on November 9-10, my "Organic Social" and "Direct" in the Default Channel Groups (aka Pinterest traffic) tanked and was replaced with "Unassigned".  This lasted until March 5-6 when "Organic Social" returned, but "Direct" did not. 

Wondering if anyone has experienced this after setting up the API?  Thanks!

[PinterestSusana]

Hi @thehalcyonhive, thank you for your question! I've reached out to our team internally to get a bit more information on this. I'll get back to you as soon as I hear back. Thank you for your patience!
 

[blackrain1961]

• Thank you, looking forward to hearing from you soon

[PinterestSusana]

Hi @thehalcyonhive ! Sorry for the delay. Just to confirm, when you say "Pinterest API", are you perhaps referring to the Pinterest Tag?

Looking forward to your reply!

[thehalcyonhive]

Hi @PinterestSusana! I already had the Pinterest tag installed with Google tag manager.  It was when I attempted to set up the Pinterest API for conversions via GTM, that the "unassigned" Pinterest traffic showed up in my GA4 reporting.