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Pinterest API and GA4 Traffic

thehalcyonhive
Pinterest Pioneer
Pinterest Pioneer

I set up the Pinterest API via GTM Server-side back last November.  I was just looking back at the traffic acquisition report in GA4 and noticed that the day I set up the API on November 9-10, my "Organic Social" and "Direct" in the Default Channel Groups (aka Pinterest traffic) tanked and was replaced with "Unassigned".  This lasted until March 5-6 when "Organic Social" returned, but "Direct" did not. 

Wondering if anyone has experienced this after setting up the API?  Thanks!

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Cali Waege | Pinterest Marketing Strategist at TheHalcyonHive.com
☞ Follow me on PINTEREST

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4 Replies
PinterestSusana
Moderator
Moderator

Hi @thehalcyonhive, thank you for your question! I've reached out to our team internally to get a bit more information on this. I'll get back to you as soon as I hear back. Thank you for your patience!
 

  Did my response answer your question? Be sure to select "Accept as Solution" to help other community members on the PBC.



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blackrain1961
Just visiting
  • Thank you, looking forward to hearing from you soon
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PinterestSusana
Moderator
Moderator

Hi @thehalcyonhive ! Sorry for the delay. Just to confirm, when you say "Pinterest API", are you perhaps referring to the Pinterest Tag?

Looking forward to your reply!

  Did my response answer your question? Be sure to select "Accept as Solution" to help other community members on the PBC.



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thehalcyonhive
Pinterest Pioneer
Pinterest Pioneer

Hi @PinterestSusana! I already had the Pinterest tag installed with Google tag manager.  It was when I attempted to set up the Pinterest API for conversions via GTM, that the "unassigned" Pinterest traffic showed up in my GA4 reporting.

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Cali Waege | Pinterest Marketing Strategist at TheHalcyonHive.com
☞ Follow me on PINTEREST

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