Hi PBC! We’re excited to announce the new Pinterest API for Conversions, integrated with Shopify and Google Tag Manager! The Pinterest API for Conversions is a new secure and reliable way for you to connect your data to Pinterest, allowing for better targeting and measurement. Through this tagless, server-to-server solution, advertisers gain continued performance visibility, while allowing for optimization on Pinterest ad campaigns. This is especially important as the industry evolves.
To learn more about the Pinterest API for Conversion check out our Newsroom announcement and be sure to register for Thursday’s Pinterest Developer Platform Webinar (October 20th at 8:30 AM PST).
