I've noticed a ton of threads of complaints with severe drop-offs of both impressions and traffic. As marketers, it's easy to try and hack the Pinterest system. Heck, even I've tried. What I have found however is that Pinterest is the most transparent platform out there - in order to HELP their creators who create the content that lives on their platform. This helps them and causes the following -
There is a trend emerging from this. You could call it a win-win, or I-scratch-your-back-if-you-scratch-mine. The point is, that if you're unwilling to stay agile and adjust to an incredibly dynamic platform (which is free to use aside from promoted pins) then expect to see diminishing returns on your marketing efforts. Pinterest is telling you specifically what is working on their platform in realtime almost realtime. This benefits everyone.
A few ways you can see an increase in your impressions right now are as follows -
These strategies are just a start to what should be part of every marketer's diet of test, test, test. UTM your links to understand which pins are ACTUALLY driving traffic. Don't know about UTM's? No problem, here's a link - https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht
I'm pretty sure that if you follow these guidelines you will never see a severe drop-off in impressions or traffic. Heck, you may even see a bump.
I hope this helps! 😊📌
Great post. One thing that is apparent is that Pinterest gives new users an initial influx of activity but in order to maintain it, one must show results.
Monitor your metrics. Pinterest will reward those who generate interest. Try new things and if they don't work, try others. An important audience test is pin variations. If you make several different pins for the same topic, observe which gets the best reaction and use it for repinning and a model for future pins.
Learn Pinterest best practices from the training modules here. Pinterest grows as you grow.