I'm an art creator. I make videos on handmade crafts, paintings, and DIYs.
How long does it take for a brand to approve the partnership? And will the art and craft companies agree and support it?
Thanks in advance
For the most part, it's up to the Creator to develop a relationship with a brand, pitch them, and work out the details of the arrangement. So, the time that it takes for a brand to approve a paid partnership label will vary - depending on what you've pre-negotiated with that brand.
Pinterest continues to build tools and resources to support us on this front. I suspect they are also working on programs to match creators with brands, but I haven't seen anything specific yet on this - outside of the Creator Fund, which is not currently open for enrollment.
As far as art and craft companies - again, it's mostly up to Creators right now to pitch them and "make a case" for the value of branded / paid / UGC (user generated) content. So, you can check out the tips for pitching in the article I've linked below.
A few resources to help you learn more:
Here’s Pinterest’s help center article about Paid Partnerships for Creators: https://help.pinterest.com/en/business/article/paid-partnerships-for-creators
Check out the Brand Partnerships Workshop replay. (It’s a recording of the live workshop from June 2022!):
I recently wrote this blog post about How to Secure Paid Pinterest Brand Partnerships:
This thread also has some good resources - including some “how to use the tool” details:
This is an evolving topic, so stay active here in the forum - and also join the Creator newsletter for updates:
I hope this helps kickstart your research on this subject!