EDIT: answered the question myself making this post. Seems like "Watch" is only idea pins, thought it'd be video pins too. So idea pins get pushed wayyy more right now.
Same pin as video: 300 views and as idea pin: 254k impressions
Here's my overall stats for those curious:
Last April it still looked like this:
Yeah, I've started creating Idea Pins to see how they help. It's fun making them. The text editor could be better...a little frustrating sometimes. Though there are several font options the text changes very little. I like how the images can be resized.
Yea I don't use the text editor at all, as it gets glitchy once you have a linebreak. Love the general idea of idea pins - shifting the focus more towards creators & having pins consist of video or multiple images.
I'm a writer and designer so the text editor is a must. I still use it and am making it work nicely with what it can do. I would like it to be more robust, but there are more options in the phone app. I work exclusively on desktop, though.