Hi @rileybeans! There are varying strategies for using Pinterest to promote a service-based business. My personal favorite is to create content that leads interested people to access a lead magnet - and get on your email list.
You're a marketing person, so I won't avoid the "lingo" with you! :)))) I believe Pinterest is a great way to get your content seen by people who are NEW to you - and already searching and interested in your topics. So, in that sense, you could call it quite "top of funnel." << lingo alert! 🙂
So getting people onto your email list - where you can then nurture them and have all kinds of other conversations - is a good strategy for service-based businesses.
I hope that helps and gives you an idea to explore!
Hi @rileybeans! There are varying strategies for using Pinterest to promote a service-based business. My personal favorite is to create content that leads interested people to access a lead magnet - and get on your email list.
You're a marketing person, so I won't avoid the "lingo" with you! :)))) I believe Pinterest is a great way to get your content seen by people who are NEW to you - and already searching and interested in your topics. So, in that sense, you could call it quite "top of funnel." << lingo alert! 🙂
So getting people onto your email list - where you can then nurture them and have all kinds of other conversations - is a good strategy for service-based businesses.
I hope that helps and gives you an idea to explore!
Thank you for your guidance. I am currently learning how to promote my outdoor digital menu boards in the United States through the Pinterest business. Your suggestions will be helpful for me. I hope it works for me.