Anyone know why some Pins have Emojis & others don't?

[foodiehomechef]

When looking at pins on various Pinterest boards you'll occasionally notice that some pins on the board have little emojis under the picture with a numerical count, see finger pointing on screenshot #1. When you click on "said pin" there's a Heart near the top where you can choose an emoji, see see finger pointing on screenshot #2.

So, my question is... why do certain pins have this option & others don't? Not a single one of my pins have this option on them.   @PinterestGabby 

[mortswanson · Accepted solution]

These are video reactions (emojis) that provide you with an opportunity to give feedback to a person. They are only available for organic video pins.

Help article

Cheerio!

[PinterestGabby]

Spot on, @mortswanson! 

[foodiehomechef]

Ahhh that explains that, thanks so much @mortswanson!

[foodiehomechef]

I wish that Pinterest would expand that to include all pins, whether they're videos or not. Any chance of that happening? @PinterestGabby 

[PinterestGabby]

Hey all! Right now, reactions are only available on native formats (video + story Pins). Our team is always exploring new ways for Pinners to engage with content from creators and we've made a note of this feedback for our product teams. Cheers!