Hi @galaxy2102!
It’s VERY normal to see monthly views and impressions go up and down - sometimes even way up and way down. 🙂 These metrics are influenced by factors like seasonality of content… the normalizing of a viral pin… general usage of the platform (for example, for most niches, summer is historically slow, but autumn brings more users, and even more leading up to the holiday seasons.)
Also, the monthly viewers is hard to ignore - because it’s front and center. But it’s not always the most impactful on your actual goals. So… Set some other goals and then make a plan (including using tactics and strategies) to get to them! This will help you focus on metrics that are more meaningful and that you have more control over.
Aaaalllllll that being said ;), pin distribution is somewhat mysterious - and complex. You could check out this article about how distribution works. I know when I read it, some things became more clear to me...
https://help.pinterest.com/en/business/article/pin-performance-and-distribution
Pioneer Tereza also wrote a blog post about this recently - and I think you’ll find it helpful, too:
https://community.pinterest.biz/t5/blog/tips-for-what-to-do-about-pinterest-views-fluctuating/ba-p/4...
I hope this all helps a bit!
