I am a regular user on Pinterest. I share fresh pins everyday that includes both standard and idea pins. I have noticed that my daily and monthly views is dropping day by day although I am publishing fresh pins regularly. In September 2021, my monthly views was 2.09M. But now it drops to only 72k. I request the experts to review my account and tell me how can I recover it soon.
I don't have an exact answer. I'm assuming you've already contacted Pinterest about it.
There are a few specific point that could help explain this overtime drop. These points are the same for any account with similar issues.
- Fluctuations in search for your niche/keywords
- Seasonality
- The higher views were coming from a few pins, and those are not getting the same distribution as before
- The type of images/videos being pinned
- Changes in the platform. every time new features are added, we must expect bumps
- Your followers are not engaging as much with your content
- Your audience may not be searching for what you offer at the moment
- Were you relying on engagement groups or communities to grow?
- Were you using group boards?
- Maybe some keywords used before are not as relevant anymore or not compliant with Pinterest's policies at the moment
Ideas to overcome this include:
- Review all the points mentioned above and do an honest audit.
- Continue creating new and original content
- Checking the trends tool and find out if your niche/keywords is being searched for at the moment and understanding the fluctuations
- Re-evaluating your content and pinning strategy
- Compare your stats with stats from 12 months prior and understand the patterns you'll find
- Observing what type of images/videos your audience engaged the most in the past and produce new content following what worked
- Coming up with different ways to attract your audience and reconnect with your followers.
Pinterest is an ever-changing platform and we must be ready to learn and pivot. What worked before may not work anymore.
There isn't a one size-fits all answer, but these points will cover many of the possibilities. I hope this helps.
I don't have an exact answer. I'm assuming you've already contacted Pinterest about it.
There are a few specific point that could help explain this overtime drop. These points are the same for any account with similar issues.
- Fluctuations in search for your niche/keywords
- Seasonality
- The higher views were coming from a few pins, and those are not getting the same distribution as before
- The type of images/videos being pinned
- Changes in the platform. every time new features are added, we must expect bumps
- Your followers are not engaging as much with your content
- Your audience may not be searching for what you offer at the moment
- Were you relying on engagement groups or communities to grow?
- Were you using group boards?
- Maybe some keywords used before are not as relevant anymore or not compliant with Pinterest's policies at the moment
Ideas to overcome this include:
- Review all the points mentioned above and do an honest audit.
- Continue creating new and original content
- Checking the trends tool and find out if your niche/keywords is being searched for at the moment and understanding the fluctuations
- Re-evaluating your content and pinning strategy
- Compare your stats with stats from 12 months prior and understand the patterns you'll find
- Observing what type of images/videos your audience engaged the most in the past and produce new content following what worked
- Coming up with different ways to attract your audience and reconnect with your followers.
Pinterest is an ever-changing platform and we must be ready to learn and pivot. What worked before may not work anymore.
There isn't a one size-fits all answer, but these points will cover many of the possibilities. I hope this helps.
Did the big drop start around March 12th? A lot of us experienced the same right on this day. My standard pins get almost no impressions since then. Also a regular fresh pinner like you.
Substantial drops in monthly views has been a widespread problem across all of Pinterest. There's probably nothing that you're doing wrong to make this happen and unfortunately I don't think any of the creators have found a way to work around this new problem as of yet