Hi there, everyone.
I run a creative site, and have noticed that my traffic from Pinterest has been steadily dropping off a cliff over the last few years. From 100-200 users a da compared to 300 - 400 users a day.
We don't use third party software now (used to use Tailwind), and are pinning fresh new pins, and content every single day to over 530k followers. We have tried various Pinterest experts, and they are all stumped too.
Impressions on our account range from 600 to 3000k on our pins. Click throughs are really low, and it is typically our older pins that are driving traffic, despite what Pinterest say about new content. We are being advised to use Story Pins, but Pinterest is largely a traffic driver for us, and story pins have no click throughs. We have also heard other creators say that having them means that they get seen more in the feed to the detriment of traffic driving pins, so we are currently not sure the strategy would work for us.
We are trying to understand Pinterests thoughts on:
This is a general issue on the platform. Our days of free traffic is officially over. Pinterest has gone public and they're focusing on making more money for their shareholders.
No amount of fresh content from creators is going to make any difference. It's a play to win game at the moment. See if you can invest in paid aids to keep your business afloat. Don't give up! Stay strong! We'll survive this!