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Report: Content trends and shifting Pinner priorities

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Hi all, our insights team shared a new report that contains interesting data points and trends for creators that may help you think through content trends.

Many people know Pinterest as a place for recipes, home décor ideas, and DIY. However, with COVID-19 creating new life stressors, more people than ever before are turning to Pinterest for wellbeing and self-care. In fact, Pinterest has recently seen the highest searches ever around mental wellness ideas including meditation (+44%), gratitude (+60%), and positivity (+42%) that jumped from February to May. Pinners are looking for creative ways to navigate and cope with their “new normal,” so we took a closer look at their shifting priorities to understand which trends will live out the remainder of 2020.

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@PinterestJanice Thank you Janice!

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Hi! There was a great .pdf about July search trends that seems to have moved. Is it available somewhere else? https://community.pinterest.biz/qpazy22695/attachments/qpazy22695/smb-chat/998/1/%2317%20Coronavirus...

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Yes, that's it! Thank you so much 🙂

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