Does anyone created Negative keyword list? Apparently it helps you reach people who are more interested in your blog or products. We all know that keywords are very important for targeting and they bring more success to our Ad campaigns. So I would love to hear some tips.
Thanks in advance! -Sophia-
Great question, @AmericanoCrystals. Negative keywords are essential when you start to notice your ads are surfacing for terms you do not want to be seen. We can do this by Phrase Match and Exact Match. To get started, here's an article from our help center on keyword targeting. Depending on your strategy, you should utilize this feature to ensure your ads will not surface for terms or phrases users are seeing your ads on. As always, let us know if we can help with anything else! 👍
Edited to update article link: 6/8/20