Hi PBC, Happy October! It’s time for another weekly trends report! As we start a new month and enter sweater weather, people on Pinterest are cooking up heartier fare and getting crafty with pumpkins. Homecoming week is also on the horizon, and students are getting into the spirit. This week, we’ve collected searches around the theme of Fall comes home. 🍂
70% increase in "homemade beef stroganoff"
85% increase in "pumpkin door hangers"
105% increase in "white pumpkin centerpieces wedding"
75% increase in "rock garden design front yard"
13x increase in "hoco hair styles"
160% increase in "preppy homecoming dresses"
14x increase in "hoco asks proposals"
Pinterest-driven conversions are up in many categories, including retail (95% increase in checkouts for vests) and CPG (60% increase in checkouts for hair straighteners).