Happy June, Creators! I wanted to drop you some extra inspo today... around how to IDEATE (love that word!) around trending topics on Pinterest - and how to generate idea pin ideas around them!
If you're drawn to creating around trends, follow that calling! It's fun, and also a great strategy for increasing reach. If something is trending, that literally means more people are currently hungry for content around that topic. Lots of people are searching for it at the moment!
So, if it’s something that fits in with your niche… something you can create content about that will be valuable to people who fit into your ideal audience… then you stand a good chance of getting seen in search by lots of people.
But... a CAVEAT: In my humble opinion... :)... To make that content creation time really pay off, that trend needs to be helpful for your audience – and line up with the things you're known for as a creator.
So you need to find a relevant angle if you’re going to use a trending keyword.
And that brings me to my share today…
Here's an example. Last summer around this time, I learned that...
☀️ Searches for “sunscreen facts” were up 115%; and
☀️ Searches for “sun protection” were up 30%…
Here are a few ways creators in different niches could seize these opportunities:
If you’re in the health, wellness and self-care spaces maybe you share about
If you’re in the parenting space, then your angle could be content around:
If you're in fashion and beauty, maybe you want to share:
Obviously, the possibilities are endless... but these are just a few ideas to demonstrate this brainstorming technique.
Happy creating! (And stay out of the sun!)
Great info! Thanks for sharing! Like you said though- “if it fits your niche” - Pinterest needs to think outside of the box on that area and not limit so much.
When it comes to video/SM people are looking for exciting, fun etc and not necessarily limiting themselves to a particular niche anymore, but are willing to step outside their comfort zone .
Just a thought as some of my various work on any platform can be popular and nothing whatsoever to do with my “niche”