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Starting out

hannaHLynn1124
New member

Hey There!! 

 

I am just starting out with my business profile. Would love some advice on how to grow engagement and gain a following. 

I am not sure on my exact "niche" I want to focus on with my page. I live in colorado and love to travel! 

Would love any advice! 🙂 

Thanks in advance!!

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1 Reply
pinterestmarketingexpert
Jack-of-all-trades

Hello @hannaHLynn1124 

Welcome to the PBC!

1. I'm so glad you asked about niche! So many businesses make the mistake of being everything to everybody. There's a ton of information out there on how to decipher your niche. You can start with this one https://www.forbes.com/sites/forbesbusinesscouncil/2021/01/13/why-finding-your-niche-is-key-to-your-...

2. If you want to be successful on Pinterest, businesses need to understand the mindset of Pinners. https://business.pinterest.com/en-ca/audience

3. Optimize your entire account Inject your most keywords so you get found on the top of Pinterest’s search engine. Learn more at https://community.pinterest.biz/t5/conversations/choosing-the-best-keywords/m-p/31248#M5298 by @simplepinmedia 

You will inject them in your:

  • Username
  • Business name
  • About section
  • Board titles
  • Board description
  • Pin descriptions

4. Next, determine what type of content your target audience needs. Why should they go with you versus your competitor? Be helpful versus just pinning a bunch of fun stuff. 

5. When you have determined your content it's time to create your pin designs. 

https://business.pinterest.com/en-ca/creative-best-practices

6. Follow these best practices

https://help.pinterest.com/en/business/article/pin-performance-and-distribution

7. Please 'accept as solution' if this answers your question.

Thank you and good luck. 

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