On Pinterest you can promote your business organically - just by posting content on your Pinterest page, or if you want to reach an even bigger audience, I suggest you read a bit about how ads on Pinterest work. To help, I've shared some resources below for you:
📌Regardless if the content is going to be promoted or not, it's important that the Pins that are created are visually appealing - for that, I suggest you check out some tips on how to better work your content on Pinterest in this article.
📌 From an ads standpoint, I suggest you take a look at this post from our blog, it gives a general idea of most of the features we have on the platform today for ads.
📌 It would also be interesting to read this article about audiences on Pinterest - it might help you understand how to target your audience! I hope this helps. Let me know if you have any further questions!