How to get Brand Deals

officialjaiona
Just visiting

Hello! I am pretty new at making content for Pinterest and would love to learn how to connect and build relationships with brands? What are tips or things you have been doing?

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JanaOMedia
Pinterest Pioneer
Pinterest Pioneer

Hi, @officialjaiona

I just published a big piece of content about this, so it's fresh in my mind. I'll share some of the top tips. (NOTE: These are excerpts from a guest piece, so many of these tips are ones I got from my friend Austen Tosone!) 

1. Prep your Pinterest profile to attract - and send the right messages to - brands. 

"Think of a brand you want to pitch and then put yourself in that brand’s shoes. If they were to stumble across your Pinterest profile today, are there elements of your profile that would stand out to them and help them envision what a partnership together could look like?

For example, if you’re pitching a beauty brand but you haven’t posted any beauty content recently, they may look at your profile and think that you’re not the right match to share their products.

Make sure that… 

✔️ your name is clearly listed
✔️ you have a profile photo that is consistent with your profile photo on other social media channels
✔️ you list a website and claim that website
✔️ you have a profile description – so the brand representative can see what your Pinterest account is all about at a glance.

Also, include an email. That's usually how brands prefer to reach out. 

 

2) Personal pitches. 

Brands get so many pitches from influencers and creators that it’s better to focus on trying to build genuine connections with a few brands you really love.

I love this advice from Austen: 

"Brainstorm a list of 10-15 brands you think you may want to work with. Not sure where to start? Walk through your daily routine in your head.

What are you using to wash your face? Make your coffee? Walk your dog? Organize your tasks? 

Start to jot down brands that you use on a day-to-day basis and that you’re super familiar with – so you can make a stronger case when you reach out."

Spending the time writing personalized emails increases the odds that you’ll get a response and is well worth it!

 

3) Pitch the right person! 

Half of the battle is getting your pitch in the hands of the right person. This applies for Pinterest brand partnerships – and deals for any platform, of course! 

The person you’ll ideally want to reach out to at the brand you’re planning to pitch is someone in a marketing role.

Sometimes this person might have a broad job title like “marketing manager” and other times their title will be more clear like “influencer relations coordinator.”

There are a few different ways to find brand contacts.

  • Google: sometimes finding an email can be as easy as a simple Google search, and you can even look up if a brand has a particular email format. If a brand uses the format firstinitiallastname@companyname.com then if you find a name later, you can guess their email.
  • The brand’s website: try heading to the brand’s website and see if they have a contact page where they may list an email for press inquiries or creator inquiries.
  • LinkedIn: do a few searches with the brand name and titles like “influencer relations” “influencer coordinator” “community manager” “marketing manager” “public relations representative” and so on.
  • Facebook groups: sometimes creators will be willing to trade contacts or share a contact that they’ve worked with in the past so feel free to ask away in groups and be prepared to swap contacts via Facebook Messenger. 

 

This reply is getting really long, so I'll leave it here. But these are a few of the best tips I've seen recently - and I think they will really help people get confident and start pitching (and landing!) brand deals / Pinterest brand partnerships!) 

Enjoy! 

 

 

Jana O. | Pinterest Marketing Educator
Blogging at JanaOMedia.com

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5 Replies
JanaOMedia
Pinterest Pioneer
Pinterest Pioneer

Hi, @officialjaiona

I just published a big piece of content about this, so it's fresh in my mind. I'll share some of the top tips. (NOTE: These are excerpts from a guest piece, so many of these tips are ones I got from my friend Austen Tosone!) 

1. Prep your Pinterest profile to attract - and send the right messages to - brands. 

"Think of a brand you want to pitch and then put yourself in that brand’s shoes. If they were to stumble across your Pinterest profile today, are there elements of your profile that would stand out to them and help them envision what a partnership together could look like?

For example, if you’re pitching a beauty brand but you haven’t posted any beauty content recently, they may look at your profile and think that you’re not the right match to share their products.

Make sure that… 

✔️ your name is clearly listed
✔️ you have a profile photo that is consistent with your profile photo on other social media channels
✔️ you list a website and claim that website
✔️ you have a profile description – so the brand representative can see what your Pinterest account is all about at a glance.

Also, include an email. That's usually how brands prefer to reach out. 

 

2) Personal pitches. 

Brands get so many pitches from influencers and creators that it’s better to focus on trying to build genuine connections with a few brands you really love.

I love this advice from Austen: 

"Brainstorm a list of 10-15 brands you think you may want to work with. Not sure where to start? Walk through your daily routine in your head.

What are you using to wash your face? Make your coffee? Walk your dog? Organize your tasks? 

Start to jot down brands that you use on a day-to-day basis and that you’re super familiar with – so you can make a stronger case when you reach out."

Spending the time writing personalized emails increases the odds that you’ll get a response and is well worth it!

 

3) Pitch the right person! 

Half of the battle is getting your pitch in the hands of the right person. This applies for Pinterest brand partnerships – and deals for any platform, of course! 

The person you’ll ideally want to reach out to at the brand you’re planning to pitch is someone in a marketing role.

Sometimes this person might have a broad job title like “marketing manager” and other times their title will be more clear like “influencer relations coordinator.”

There are a few different ways to find brand contacts.

  • Google: sometimes finding an email can be as easy as a simple Google search, and you can even look up if a brand has a particular email format. If a brand uses the format firstinitiallastname@companyname.com then if you find a name later, you can guess their email.
  • The brand’s website: try heading to the brand’s website and see if they have a contact page where they may list an email for press inquiries or creator inquiries.
  • LinkedIn: do a few searches with the brand name and titles like “influencer relations” “influencer coordinator” “community manager” “marketing manager” “public relations representative” and so on.
  • Facebook groups: sometimes creators will be willing to trade contacts or share a contact that they’ve worked with in the past so feel free to ask away in groups and be prepared to swap contacts via Facebook Messenger. 

 

This reply is getting really long, so I'll leave it here. But these are a few of the best tips I've seen recently - and I think they will really help people get confident and start pitching (and landing!) brand deals / Pinterest brand partnerships!) 

Enjoy! 

 

 

Jana O. | Pinterest Marketing Educator
Blogging at JanaOMedia.com
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officialjaiona
Just visiting

Thank you! This was very helpful

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kristenarai
New member

Yes please 

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kristenarai
New member

I would love to get some deals

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shoesinquiry
New member

To connect and build relationships with brands on Pinterest, start by creating high-quality content that reflects your niche. Optimize your profile with relevant keywords, follow and engage with brands you admire, and tag them in relevant pins. Join collaborative boards and participate in your industry's events for networking opportunities. When reaching out to brands, be authentic and patient, focusing on those that align with your values. Keep track of your analytics to showcase your engagement and audience reach. Building these relationships takes time, so stay committed to your strategy and continue producing great content.

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