Hi everyone! How do you use Pinterest to drive traffic to your website? How do you measure results, and what lessons have you learning along the way? I would love to hear from you!
Hello! I've been using various platforms including Pinterest, Tumblr, Instagram, Facebook, and TikTok to promote my digital nursery print Etsy shop. While I've seen some engagement, I'm struggling to generate significant traffic to my shop. I'd appreciate any insights on what might be going wrong.
Specifically, my focus on Pinterest has been to create visually appealing pins showcasing my nursery prints. I've optimized my profile, crafted keyword-rich pin descriptions, and curated relevant boards. However, despite my efforts, the traffic results haven't met my expectations.
I'm also curious if there's an option to easily repost one of my Pinterest posts with just a click. Your guidance on how to navigate these challenges and improve my Pinterest strategy would be incredibly helpful. Thank you in advance for your insights!"
Hello, I would like to jump on this and say that in everything I believe that consistency is the key to growth. This is because, you keep your audience intrigued for the next post. This maintains an engagement with the audience. Also, Pinterest provides good analytics that help to know what works for your audience and what does not. Lastly, as we say at @PerswitFitnessCorner, for the best results be consistent!
Hi @littlebrushprint ! I’ve had a look at your Pinterest account and you have lovely digital prints for kids. ✨
My recommendation for Pinterest would be to bring pins that aren’t just product related pins.
What will help bring more engagement and super fans to your account is to bring the personal side: your story, what you stand for, why you sell what you sell, before and afters videos, your prints in mockups in a kids room, pins with your prints being opened as a present, your biz values, your behind the scenes.
Pinterest is all about creating that moment of inspiration and connection with your brand.
I would experiment with some pins with overlay text too, appealing to the end outcome that your prints create. Brainstorm what your ideal clients wants to achieve with them, then overlay some text with keywords on some of your pins.
Lastly, optimise for vertical pins. I notice most of what you pin is horizontal.
Pure products pins can underperform despite being optimised for keywords if the whole accounts feels like a long product list.
You have a lovely set of products. Experiment with so my e of this ideas and Pinterest traffic will start growing for you! 📈
Pinterest (as it's a search marketing platform) goes up and down seasonally and industry-specific seasons too. Once you use it for a year or more, you can see some peak seasons and low seasons. Just know that these pins continue to work for months, unlike social media posts. Two things help with sagging analytics that aren't seasonal.
1. Keywords -- ensuring you are doing keyword-specific research on a consistent business (every 3 months or so). This helps to ensure you are using the keywords that people are searching for in your content.
2. Consistency -- ensuring you are posting on a consistent basis - whether it's daily or more than daily posting.
3. Using text overlay (text on the pin graphic) and keywords on that text overlay, in the pin title, and in the pin description.
Hope these tips help @Chef_tina_