Hi everyone! How do you use Pinterest to drive traffic to your website? How do you measure results, and what lessons have you learning along the way? I would love to hear from you!
In addition to everything shared above, I look monthly at the content breakout in the analytics section. Specifically, I look at what Standard Pins got the most impressions, engagement and outbound clicks.
For the Pins that had highest impressions & engagement that month, but that didn't lead to significant clicks, I like to optimize those Pins. So, I will redesign them and see if I can get the clicks.
For the Pins that drove the most clicks that month, I will do more versions of those to keep the momentum going.
Content Director & Pinterest Consultant
@michaelbliss This is an amazing question! I look at my analytics on Pinterest once a week and since I'm using it for marketing, I like to filter my results by my website and view the pin clicks and outbound clicks. I like to see them moving in an upward trajectory but it's not always perfect.
I also look at Google analytics to see what their numbers are. There will never match perfectly, but I like to judge my social media platforms and which ones work the best to consider my time allocation for the next month. (FYI Pinterest is always the highest for me so it's my favorite social platform).
For the first 6 months of using Pinterest I didn't receive much traction- however, now that I've kept up with it majority of my website views come through Pinterest! I've been able to grow my email list, grow my following, and all around get more eyes on my business by remaining consistent, posting regularly, and providing information that goes back to my website!
Love this question! Pinterest is a long-term strategy for driving traffic, so pins you post now, might not take off for 3-6 months or even a year. I have pins from 9 months ago taking off right now. The best way to use Pinterest to drive traffic to your website is to create value content. Have blog posts, videos, or podcasts on your website which help solve a pinners problem. Then create pins leading those posts. I tend to create 5+ pins for each post. Then I stay consistent with pinning about 10 min a day, 5 days a week, and slowly the traffic starts to grow.
To measure results, I look at it 2 ways. At the end of the month I see what pins have taken off, what pinners are looking for and use that info to develop more content for them. Then I also look at the previous years results for that same month to see how I grew from that month last year. Pinterest traffic can vary since it's seasonal at times, so it's best to compare March results from previous March years. I hope this helps 🙂
I drive traffic to my Etsy shop by idea pins by showing pictures of the finished kit that I make. I have to get more consistent but I have gotten some sales this way.
Hi there @michaelbliss - interesting question. I have always used Pinterest to drive traffic to my site, and used to get loads of visitor from my pins. I create static pins for all my articles and occasionally use idea pins for wider topics as well. I try and stay on season for the pins I pin, as well as sharing content that is relevant all year round. My pins are visual, have text on to explain what the articles / resources are, and also a call to action, sometimes in the form of a button. I do get regular traffic but it is no where near as much as it used to be 3-4 years ago. It is so much harder to get seen on there, and I do feel like Pinterest don't want people to leave their site to find inspiration as much, they probably want you to find the inspo on the pin rather than on my site?