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how do you makes people recognize your pin

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do you have to pay for driving customer to your page

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Hi @laraade62! While ads (promoted pins) can play a role in some accounts' strategies, many creators and businesses get good reach with their pins without ads. (This is often called "organic" marketing or distribution = no paid ads.)  

This article from Pinterest is one I read and re-read whenever I'm thinking about growing and helping the right people see my pins. It's so helpful:

Also, remember to do some keyword research on Pinterest - and then naturally incorporate keywords in a conversational way into various spots in your profile, boards, and pins. That will be super-helpful for discovery over the long term. 

I hope these ideas help! 


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