Hi there @malabella I’m so happy you asked!! I work with a lot of photographers who are local so I’m happy to help!!
The key to Pinterest is keywords. Words you use on your pin in the text overlay, titles, descriptions, in your Pinterest profile (basically everywhere).
To do that, use city, county, area that your salon is - as an example:
I live in San Jose so I use that, Silicon Valley, Santa Clara county, and Bay Area
You’ll use these keywords in all your content (especially your profile).
Additionally with the keywords above, you’ll want to use keywords for your business. And have a focus of the transformation your ideal client wants like long gorgeous lashes when you wake up (I have lash extension so I know 😜).
Let me know if you have any questions!!