Hello all! I am really looking for some advice (and some encouragement, too!) on gaining traction on Pinterest. I admit, that I was not using Pinterest very actively until more recently to advertise my Etsy shop. I've watched several videos on read several articles on best practices for Pinterest content, but I really am not sure where exactly I'm going wrong. Do I need to gain more followers? Do I need to create better pins? Are my descriptions inadequate and don't have enough SEO?
Is there anyone willing to look over my page for some general feedback? I would really, REALLY appreciate any feedback or advice you all have.
For context: my Etsy shop consists of digital products targeted for those living with chronic illness, students, ADHD, and for self-care! If you have any advice to appeal directly towards those audiences in a better way, then that would also be super helpful! notesbydan.etsy.com
Hi @notesbydan and welcome to the PBC!
Pinterest is a visual platform, so developing helpful, beautiful, actionable content is the single biggest thing you can do to drive traffic and engagement to your profile. See below for a few tips to get you started, and be sure to check out our thread on creative best practices to hear from other creators in the community.
📌 You can find more information on how to target your audience in this article.
📌 I also suggest you read our article focused on the 5 main tips on how to grow your audience with your content on Pinterest.
📌 Now, if you are looking to understand how the Pin's distribution works, and what you can do to improve your performance on our platform, I suggest you read this one here.
Besides all these subjects to help you in these first steps, you can also check our Help Center, there, you'll find various articles about many topics inside Pinterest. You can count on the PBC to clarify your doubts, ask questions about the platform, and share your experiences with the other creators.
Also, keywords can help you increase your reach on Pinterest. This helps users find content that matches exactly what they’re looking for. Depending on the time and topic, some keywords get thousands of searches per day. You can find out which keywords are being frequently used on Pinterest now on the trends page here!
The Pinterest trends page is a great way to understand what Pinterest users are searching for and can help you find the best keywords to use on your Pins.
In order to get discovered, you can use relevant keywords on your Pin and boards’ titles and descriptions, as well as on your Pinterest profile bio!
You can also check out these 2 articles authored by our Pioneers that shares tips & tricks on SEO:
“How to Use Keywords on Pinterest” by jenvazquezmedia
“How to Search Engine Optimize (SEO) Your Pinterest Account with Keywords” by NotABondGirl.
I hope this was helpful! Let me know if I can help you further!