I continue to create content and keep my audience updated. I send business partnership but no one accepts. I think Pinterest has left the monetization thing behind. 😕
To increase your odds of success, keep sending out pitches and proposals to sponsors. They say that you get 9 NOs for every 1 YES, so to maximize on those odds, just keep trying. I think sometimes the difference between those that earn and become successful and those who don't is simply just sticking with it and not giving up, and this has nothing to do with Pinterest or any other platform; it has to do with staying in the game for the long-term and keeping at making those pitches. To answer your question, yes, I am making money as a content creator, and several of my partnerships this year do include Pinterest in the deliverables. Another way I make significant revenue as a creator is with ad revenue on my website, and even though I do make a big effort with SEO, Pinterest is still my website's largest traffic driver, therefore responsible for bringing me a significant chunk of my website's ad revenue. I recommend focusing on content that will drive traffic to your website, thus increasing your web traffic and subsequently your ad revenue (or help you to qualify for a website ad network that pays well). One thing I've learned above all else in my 15 years of blogging is that your website is the only thing you own and control, even when social media platforms change, or algorithms change. I've learned not to put all my eggs in any one social network's basket and always keep a focus on my site.
Absolutely @fabeveryday , the best advice I got early on was do not build your house on a hill you don’t own. IG took away a friend’s account incorrectly and it took weeks to get it sorted out…that meant significant lost revenue and damaged relationships with brands and he was just out of luck. Pinterest is one of my biggest drivers of traffic as well, which helps my bottom line. I think once brands are more aware of the value on Pinterest, the content creation requests for the platform will really increase. That said, brands are seemingly tightening some budgets so it’sa great time to diversify revenue streams too.
@designofyourlife I love that house on a hill quote! And I agree that we should all have a goal of diversifying our revenue. Creator funds are dwindling on all platforms, so the bulk for me is sponsored posts and website ad revenue, with affiliate income increasing. I'd like to see a bigger balance so I rely less on the sponsored posts (and corporate budgets that affect them). As far as brands seeing the Pinterest value, I think that takes some educating on our part. As I've said in other posts, I use Idea Pins as an upsell to partnerships I'm negotiating for Reels or TikToks, because I see way better and longer term reach on my Idea Pins. I remind brands that unlike a feed post with a cute idea that gets lost after a few days on those other platforms, people save (Pin) on Pinterest with the intention of taking action and returning to them... meaning not only is the reach higher (in my experience), but the conversion is much higher.
I agree completely with regard to pitching. It's about constantly doing it, writing follow up emails, tailoring your pitch based on thinking about what the client/brand wants, etc. A great course on the topic is Pitch It Perfect. Highly recommend it!
With that being said, the vast, vast majority of brands want to partner with influencers on Tik Tok, Instagram, and Youtube shorts, and not Pinterest. I don't know why this is, and I truly hope it changes. But if you go on almost any Influencer network or talk directly with brands or PR agencies about what they want, they will flat out tell you they want those networks. This could change if Pinterest actively courted brands for influencers on here and showed them our worth, and how we too can feature and review products via Idea Pins and other means. Pinterest creators are really undervalued, and we have so much to offer brands! But judging by how Pinterest essentially threw us away without creating another viable, reliable form of revenue for us, I doubt this will happen. I would love to be wrong!
Do people sometimes get Pinterest campaigns? Yes, it happens. But quite alot aren't high-paying and the good paying ones are very limited. What if you keep pitching? You will def increase your chances of getting a good brand campaign, however, the chances are MUCH higher if you instead pitch content on platforms like Tik Tok and Instagram. You can then maybe say you also have a following on Pinterest and will pin whatever content you create, as an additional bonus.
Some of the other ways that are working for influencers on Pinterest right now are ways that won't work for every creator, such as affiliate sales. Even then, to get said affiliate sales you need a lot of traffic or click throughs, and a good converting product for your audience. Ads may work for some.
Others have chosen to make their own eProducts, such as downloads, ebooks, and eCourses. I personally think this has the most potential, but again, it won't work for everyone. Try and brainstorm what your Ideal Follower would like to purchase from you.
Sponsored blog posts will not work for the majority of bloggers because of various factors ranging from traffic to page rank and other things that brands are looking for. And on site ads may not work great either, at least for many content creators. For others with a high-traffic blog, it's a good fit. A good course on blogging ( which I've personally done) is Elite Blogger Academy. The owner ( Ruth) also has a book that's worth reading, and much cheaper than the course. Both are good.
Going back to the Pitch It Perfect....
It goes into how nano, micro, macro, etc Instagram influencers can directly pitch brands to get brand deals. It also mentions how there is a lot of money to be made in whitelisting, aka an influencer reviews a product or does an unboxing video that a brand reuses for their marketing materials, such as Instagram and Youtube ads. I think there is huge earning potential there! I frequently see those types of influencer creating ads ALL THE TIME on Instagram and Youtube. Brands know that they convert better and seem less 'fake' than traditional ads.
This was an AMAZING response! I love how thorough and honest you were. Amid all the changes we’ve experienced as creators it’s incredibly hard to bounce back, so laying out the different avenues to try without portraying one as a definitive solution really encouraged me! Thank you so much for this, I wish you all the success in your career! 🙂
All great, realistic points. Though to add on even further (to both your points and my original points), all the revenue generating streams you called out take time and effort, and none will get you rich overnight, which is why, as you pointed out, "may not work great" (if not a high traffic blog). That being said, blogging/content creation has never been a get rich quick endeavor. To earn a consistent income, it takes years. It's a marathon, not a sprint, as they say. If anyone is in it thinking they'll go viral and explode in traffic overnight, or that they'll make thousands each month handed to them directly from creator rewards, then these are not realistic expectations for making this a career. Building my site traffic to qualify for Mediavine (and now AdThrive) took me literal years of consistent effort. However, there are ad networks with lower minimum requirements (like eZoic, I believe) that can help you start earning something. So, there are ways to start earning something while you work to become a high traffic blog.
Similarly, for sponsored posts, there is a bit of a chicken and egg thing. You have to have some experience working with brands to qualify for brand partnerships. Going through network agencies is a good way to start, but it's hard to make a living off of a $350 sponsored post here and there. Trust me, as even though I wasn't actively trying to monetize until years in, it took me 10 years into my blogging journey to finally make enough to quit my corporate day job (and I had to take a pay cut at first, but 5 years later, I've surpassed my income as a corporate communications director). So again, the recipe for success here is to keep working and keep growing. Getting sponsorships that pay well and include Pinterest took time and effort of showing not only proven content creation experience, but also building relationships with brand partners so I could then help them see the value of Pinterest and Idea Pins (that being said, you'd be surprised how many brands already have Pinterest Idea Pins on their radars for campaigns).
When times were tough, I dug in further (I would focus on SEO hard when Pinterest traffic was low and while sponsored posts were slow during the pandemic, etc.). Was I bummed? Was I stressed at times? Yes! But I kept working, and I've accepted the traffic ebbs and flows from different sources are inevitable and do eventually right themselves if you don't give up. It is not easy, but it is possible if you play the long game and are prepared to work through even the hard times. And don't expect things (money, sponsorships, traffic) to just fall into your lap. You have to go out and get them.
I think all this is to say, the Pinterest Creator Rewards program was an AMAZING supplement to my income last year, and I'm very grateful for that. But I can see how the amount spent must not have been sustainable for the business, and though it was "easy money" in a sense, nothing in blogging is ever easy money, and I don't think any of us should expect for things like that to last long. As I said in my earlier comment, don't put all your eggs in one platform's basket so you're not reliant on any one stream of income that you ultimately don't have control over. Keep focusing on growing your website traffic. It doesn't always feel like it pays off right away (it's not "get rich quick"), but I can tell you that SEO work does pay off, and when it pays off, it can pay off big time. I kick myself often for not focusing on SEO way earlier in my blogging career.
As far as recent changes everywhere making it hard to bounce back from, I'm not sure I agree. The nature of content creation as a career is ever-evolving. Some things do right themselves (I've come back from devastating blows on Pinterest, Google, the Instagram algorithm, and sponsored dollars), and even when they don't, new streams for growth and earning pop up all the time. We've always had to be agile in this line of work, and when we lose our will to be agile and accept changes, then that's when we will get surpassed for dollars and opportunities by those who are.
Thanks for coming to my TED Talk LOL. I'm sitting here iced in in Central Texas and the stir craze has me fired up haha!